Creative Advantage Leads to Competitive Advantage!

What is a corporation? It’s made up of creative individuals.

What is a creative individual? How do we create creative individuals?

What is the difference between creativity & innovation?

Innovation is applied creativity!

How do we cultivate creativity and innovation in everyday situations?

What does a creative employee do that an uncreative one doesn’t do?

What can managers do to encourage and grow this ability in their team?

phase 1: de-programing the “I’m not creative” out of you.

phase 2: re-programming and re-experiencing creativity

phase 3: putting it into action, applying it on a daily basis.

Session for CEO’s and senior managers – 3 hrs:

Why teach creativity to employees?  What’s the business case/proposition?  The link between creativity and innovation – examples of creative companies.

What do they do differently that you’re not doing?

Experiential creative exercise so you can also “feel”it.

Session for next level down managers:

Summary of the above plus — how they can create an environment that encourages creativity and innovation.

Sessions for employees:

How they can become more creative and innovative – making themselves more productive, enjoying their jobs, feeling more motivated, and more.